Aside research and negotiation skills, and an analytical mind, a successful lawyer must possess strong marketing skills. Becoming a successful attorney, able to set your own fees and hours, is much like owning a business and, in today’s world, no business can succeed without a proper marketing strategy and a strong online presence.
Have your own blog
The easiest way to start building your web presence is by developing your own law blog that will give your current and prospective clients a means to get to know you and your views better. List your qualifications, niche or specialty areas, experience, successful cases, and testimonials from long-term satisfied clients. These are also important because often times, people need to establish a trusting relationship with their lawyer so that they know they can count on him in case legal problems arise. Make a habit of posting informative articles related to national and international law, court rulings and cases that are relevant both to the general public and to an interested audience. Moreover, you can regularly offer legal advice – both generally, to the more frequent issues that you have met along the years, as well as specifically, to readers who write to ask for your insight.
Writing regularly on your blog will also help to establish yourself within the legal community as an expert in a particular niche or set of specialties. But it is not solely your professional prestige that is involved here; positioning yourself and being recognized as an expert in a particular area means you are more likely to get client referrals from colleagues who feel are less apt to handle that specialty field, and this is a great way to increase your income at the same time.
Internet marketing is a huge plus
Another way in which you can make money with your blog is through advertising and affiliate marketing, but be careful: this method can backfire as the ads and affiliate links may deter some of your clients, both existing and potential. When that happens, it is because people may feel you are more interested in the money than in helping them solve their problems, so if you choose to go down this path, make sure to keep the number of ads and links to a minimum, and showcase your pro bono cases to balance your image.
Mark your presence on the forums
Specialty forums are another useful tool for lawyers. Set time aside to take part actively in online lawyer forums as these are a popular web resource for people to post their law related questions and get useful advice and guidance from actual attorneys, usually free of charge. This type of online interaction is a great opportunity for both beginner and experienced lawyers to increase their brand awareness to prospective clients and among colleagues.
Marketing is even more important if you want to draw more international clients, such as foreign business people planning to start up a business in your country, and might also help you sign a partnership with a multinational law firm looking to expand into your area, whether geographic or niche.
Disclaimer: The information in this blog post (“post”) is provided for general informational purposes only, and may not reflect the current law in your jurisdiction. No information contained in this post should be construed as legal advice from Clark Firm PLLC or the individual author, nor is it intended to be a substitute for legal counsel on any subject matter. No reader of this post should act or refrain from acting on the basis of any information included in, or accessible through, this Post without seeking the appropriate legal or other professional advice on the particular facts and circumstances at issue from a lawyer licensed in the recipient’s state, country or other appropriate licensing jurisdiction.